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Case Study: World Pearl
“We launched our jewellery collection around 3 years ago and through advertising on our website we were approached by Val Jones, Visual Manager of Aqua Pearl. She had noticed our eye catching displays and wanted to create alternative products for showcasing jewellery. Val emphasized that certain products needed to stand out as they were considered ‘hero’ products, therefore bold colours and effective displays were needed. She tested our accessory pieces in one store in Spain where the components worked so successfully that they were trailed again in their Plymouth Stand alone store. The results were fantastic and oozed sophistication and elegance. Discussions are now taking place to run the products through numerous other European stores.”