Case Study: Ann Summers Manchester Store

After having worked closely with Rare Basic's for display equipment and mannequins, Ann Summers wanted to apply the new magnIQ system within selected stores throughout the UK.

A challenge was set to utilise an existing area in a more visual and exciting way, with the idea of holding a female mannequin on a shelf held up using magnIQ. The system proved to be an ideal solution, providing a successfully merchandised area with an element of fun and flexibility, whilst supporting the full weight of a mannequin.

The Ann Summers team were incredibly pleased with the result and discussions have taken place to install magnIQ into more stores around the UK.