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Case Study: Ann Summers Dublin Store
Rare Basic have worked closely with Ann Summers for approximately six years. Previously Knickerbox, Rare Basic worked with David Monroe to produce illuminated Body forms which created high visual impact on the shop floor. When Ann Summers took over knickerbox Liz Bennett, Samantha Grover and Craig Smith continued to work with Rare Basic to produce their mannequins. They wanted sexy and beautiful mannequins that would work well with the products. Ann Summers don't stand still and are always changing their mannequins to produce daring new concepts. Rare Basic were able to help them by creating new mannequins with vibrant wigs and make-up.
Rare Basic also have a range of lying down and sitting mannequins which creates the sexy look that Ann Summers wanted.