Case Study: Fenn Wright Manson

Kate Cannon at Fenn Wright Manson needed to find a way of rejuvenating their window displays. Their mannequins had begun to feel tired and dated, needing a new lease of life to invigorate the store and capture a wider market.

The result was a soft, simple, headless, stylise figure that suited the style of Fenn Wright Manson. The clothes needed to have attitude. It was more about the product than the mannequins, as the product needed to be the hero.

The end look was a success with Fenn Wright Manson having gone into stores at the end of May.