Case Study: French Connection

French Connection approached Rare Basic with the challenge of producing realistic mannequins that epitomised the French Connection man and woman.

Wigs and make ups had not been used on their mannequins for years, creating a difficult brief to fulfil.

Matt Wilkinson, Creative Manager of French Connection worked alongside stylist Charles Fernandez with our Rare Basic team. A look was desired, that would appeal to the fashionistas who shop at French Connection. Female wigs, were made with volume and texture in a rich chestnut colour with deep red highlights, complementing the gold muted make up. With the boys a more preppy style was envisaged, a smart casual retro feel along with slick, gelled hair.

Both Matt and Charles were extremely thrilled with the Mannequins in Regent Street and are now working to place the Rare Basic mannequins into New York, Soho and Oxford Street.