Case Study: George

Gary Kershaw, Head Visual Merchandiser for Asda stores, approached Rare Basic to supply them with a new range of mannequins.

They needed a stylised mannequin with strong and vibrant make- up, to work with the new concept store. South-end was a new stand alone George store which needed realistic and strong looking figures which suited the style and look of this new sophisticated range for Asda.

The body colour of the mannequins worked with the store concept and a desired result was achieved.

The end look was so successful that George continues to source mannequins and display products from Rare Basic.