Case Study: Harrods

Supplied by IDW in Lithuania, the two teams collaborated to produce an award winning display.

The grande dame of Knightsbridge has given its Designer Studio a makeover and the result is a sparkling new area of the store that radiates sharpness of design thinking and precision in its execution.

Working within a department store environment, particularly one on the scale of Harrods, presents a particular challenge for retailer designers owing to the level of competition that any remodelled space will experience from its immediate neighbours - other parts of the store. The Designer Studio succeeds in holding its own against this kind of background noise and is a dramatic new space for shoppers.