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Case Study: Marks & Spencers
Swimwear and Lingerie
Marks & Spencer needed to launch their new swimwear and lingerie ranges within their Head Office windows in London's Baker Street. The brief was to give the Baker Street a feeling of space, light and air in a 24 hour display that would express the changes evolving within Marks & Spencer.
Rare Basic supplied their illuminated bodyforms, which are perfect for displaying swimwear and lingerie because of their life-like shape, which highlights every curve and thread of the garment. The bodyforms were cleverly positioned at the front of the display with a backdrop of colour co-ordinated matching panels, providing a feeling of space, light and air to the display. The swimwear and lingerie appeared to be 'floating' on the illuminated bodies