Case Study: Next

Approaching Next's 25th anniversary, the group faced enormous challenges to reposition the brand. Realising mannequins would inject new life into the windows, the choice had to be a company who could offer a family of mannequins to reflect the 'Next' profile, deliver in excess of 7,000 mannequins within a 16 week deadline, and give the dedicated aftercare service required.

Rare basic and IDW are proud to have successfully fulfilled this challenge.